Kumo

Kumo è il nuovo motore di ricerca di mamma Microsoft e sarà reso pubblico la prossima settimana. Potrebbe essere la controffensiva più seria al dominio di Google, il quale nel mercato americano è leader con il 64% delle ricerche, contro l’8% di LiveSearch e il 20% di Yahoo. Dal WSJ:

For months, Microsoft has been testing a prototype of the new search engine, code-named Kumo, with Microsoft employees. The technology is designed to cut down on the length of typical Web searches by grouping the results of a search for, say, a particular model of car into helpful categories like parts, used car listings, online discussion forums and videos showing the vehicle. Microsoft is planning a major advertising campaign to promote the new search engine and has hired the agency JWT, a unit of London-based WPP PLC, to develop a campaign for the product, people familiar with the matter say.